Last year, domestic household appliances, especially large household appliances, suffered growth bottlenecks. According to Oviyun, the volume of sales of refrigerators at the end of last year fell slightly from the same period last year, and the volume of air conditioners slightly increased by less than 1 percentage point, compared with the previous year. The relatively low-key washing machine market, on the other hand, maintained a steady growth trend, with retail sales of 32.92 million units, up 0.8%, and retail sales of 57.6 billion yuan, up 3.6% from the same period last year. However, with the increase in downward pressure on the overall economy and the expectation that market demand will remain weak, Inside and outside the industry is not optimistic about this year's washing machine market.
In April 2015, the washing machine market retailed 2.56 million units, down 2.3 percent from a year earlier, with a retail sales volume of 5.1 billion yuan. During the May Day period, the number of washing machine retail terminals reached 3.12 million units, with a retail sales volume of 6.6 billion yuan, down 1.7 percent and 0.8 percent respectively from the same period last year.
Moreover, the washing machine market also presents new features, among which the more prominent is that price competition is beginning to intensify. The offline test data of Zhonyi Kang show that the average price of the washing machine market as a whole in April was only slightly higher than 1.5% compared with the same month last year, except for the average unit price of the frequency conversion and frequency conversion corrugated washing machine increasing by 7.3% year-on-year, parallel bars, wave wheel, constant frequency wave wheel, roller, constant frequency roller, constant frequency roller, and constant frequency roller. The average unit price of washing machines such as variable frequency rollers declined from the same period last year. At the same time, brand concentration gradually increased. Taking May 1 as an example, the combined share of the top three brands in retail sales reached 29.1% and the share of retail volume reached 55.1%.
However, The washing machine market is not without a bright spot. Dong Xinxin, an analyst at the ice wash division of Oviyun, said the washing machine industry was "undergoing a revolution from 'small' to 'big'." data show that retail sales of 8.1 kg washing machines in January-April 2015. Share reached 6.5%, retail sales share reached 8.9%, sales volume growth rate was 105%, far higher than other capacity segment.